Essex’s Premier Clothing Alterations, Repairs, Tailoring & Curtain Specialists.

We’re Alterology

We make your clothes fit you perfectly

Clothing Alterations & Repairs
Bridal & Formal Alterations
Prom & Partywear
Suit Alterations
Restyles & Updating
Made to Measure Curtains



Clothing Alterations In Southend

We Specialise In

Bridal & Wedding Attire

We are bridal specialists and will make your wedding dress fit you perfectly for your perfect day. We will also carry out all your bridesmaid, groom and groomsmen alterations.

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Suit Tailoring

First impressions count and always will. A well fitted suit makes you feel great as well as look great. It creates a look and feel of confidence, control and expertise. Our expert tailors will create the perfect suit fit.

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Formal / Party Wear / Prom

Whether you’re going out for a night at the clubs, going to a swanky do, a day at the races or the prom our talented Alterologists will have you looking like the celebrities do on the red carpet.

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Repairs on tears in coats

Including Canada Goose and Moncler style coats.

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Your Expert Clothing Alterations / Repairs / Curtain Service in Southend

At Alterolgy, we pride ourselves on delivering a trusted, professional and comprehensive clothing alterations and repairs service alongside exceptional customer service at a price that’s right.

Our highly skilled, friendly and professional seamstresses (we call them Alterologists) ensure your garments receive the utmost care and precision, meeting both your expectations and ours. Simply put, your clothing is in the safest of hands, with alterations performed to the highest of standards.

Our bright, airy, and spacious shop, located conveniently with easy access, offers spacious fitting rooms, with mirrors and proper doors. No standing in the shop for the pinning! There’s a welcoming, friendly yet professional atmosphere. No appointments are necessary, and we provide quick turnarounds to suit your busy schedule.


How To Find Us

Alterology is conveniently located on Southchurch Road just 2 minutes’ walk from the pedestrianised Southend High Street.

It has the “name” carpark directly behind the shop and is a 1 minute walk from the “name” carpark on HGTYRHG St. There is on street carparking on Southchurch Road itself.

125 Southchurch Road, Southend, SS1 2NW

Opening Times

Mon – Fri, 9:30am to 5:30pm
Sat, 9am to 5pm
Sun, Closed